étude phygital

Competition and e-commerce

The growth of e-commerce is profoundly changing distribution. The physical distribution model is facing strong competition from the growth of online sales, which may be the result of “pure play” online retailers and strategies using alternative distribution channels. Sales conditions in physical stores are also evolving, increasingly incorporating digital technologies (use of smartphones, tablets, augmented technologies, etc.), to the point that there is now a “phygital” (physical and digital) model. Finally, these developments raise many questions for the Autorité de la concurrence, sometimes leading it to redefine market boundaries, focus on restrictions on Internet sales, and increase the new power held by online platforms, especially structuring platforms that hold strategic or preeminent positions.

In view of the prominent place that the distribution sector occupies in the French economy, the Autorité has sought to provide an overview of these various issues and explain its vision so businesses have a clear understanding of them.

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Behavioural remedies

In 2018, together with La Documentation française, the Autorité created a new collection, Les Essentiels, to further understanding of competition. After an initial study on loyalty rebates (2018), it is publishing a new work in February 2020 on behavioural remedies, which reviews use of the tool in the practice of the Autorité de la concurrence.


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Algorithms and Competition

The Autorité de la concurrence and the Bundeskartellamt studied the potential competitive risks that may be associated with the algorithms. They studied in depth the concept of algorithm as well as the different types and areas of application.

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